Is Direct Selling The Next Driver Of Startup Commerce Companies?

As my partner Bipul Sinha noted in a post last year, direct selling is one of the most interesting opportunities in commerce in the time of social. Direct selling is being invigorated right now, not just in Latin America, but also in the US, due to three key reasons. The first is the economy. In this slow economy, people are more willing to supplement their income (and seek alternative career paths) than they have been over the last few decades. Direct sales is one of the most attractive and accessible ways for people to supplement their income. The last golden age of direct sales was during a period when women had few traditional career path options. As more women found success in the mainstream economy, the labor pool available to direct sales diminished. In this slow recovery, with unemployment still high, more people are willing to explore direct sales.

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